Social media is changing the way brands communicate. The evolution of social media channels has made it easier than ever for people to connect over shared interests. In order to reach customers in today’s social media market place, organizations must join the conversations. The key is to speak with them, not at them. In social media, messages are more customized and personal because the focus is on building relationships. The days of telling customers what to think are over. Instead, brands must listen and respond with a genuine online voice the one that leaves clear information to enable consumers to make a decision. Independent research statistics shows that there is a clear connection between social media engagement and achieving KPIs as brands most engaged in social media marketing saw their profit grow significantly than those that weren’t engaged.
Brands can still share multiple information i.e. corporate social responsibility or even push marketing campaigns, but first they have to establish trust with the communities in which they wish to engage. Without their unspoken permission, efforts will seem pushy, and without a relevant voice, words will sound hollow.
The rise of social media has created new opportunities to tell the brand story to existing and potential customers, and those interested in brands. By managing a single and consistent voice across different social media platform, we encourage organizations to build trust with their customers, loyalty to their brand and eventually confidence in their organizations.
Creative impact is one of the leading social media specialists. It’s one of those things we were created for. We can show you how to use the power of social media marketing to improve the performance of all your digital marketing channels.
Customer engagement and relationship marketing
Managing online promotions
Social media monitoring
Benefits of Internet marketing
Following are the benefits of internet marketing:
How 5 Ss of internet is delivered
Sell – Grow sales
Through integration and implementation of various online channels
Achieving 15% of sales online in market
Serve – Add value
Achieved through giving customers extra benefits online and facilitate two way communication
Increase interaction with different content site
Speak – Get closer to customers
Creating two way dialogue through web interactions such as forums, surveys and issue based discussions
Growing email coverage to 50% and surveying 500 customers online every month
Save – Save costs
Achieving through online e mail communications that reduce staff, print and postage costs
Increasing web self service enquiries and reduce overall cost to serve by 10%
Sizzle – Extend the brand online
Offering new offers and experience online
Increasing brand awareness, reach and purchase intentions
Positioning – Evaluation
Creating right market positioning through brand management and getting feedback through various consumer insight techniques
Increase positive brand perception and building desired market positioning