The internet and social media have transformed marketing practices. For consumers, they offer a much wider choice of products, services and prices from different supplier and means to select and purchase items more readily. For organizations it gives the opportunity to expand into new markets, offering new services and applying new online communication techniques in order to compete equally with big businesses. Therefore, all organization must have an effective internet and social media presence to prosper.
As Michael Porter has stated: ‘The key question is not whether to deploy internet and social media technology- but how to deploy it efficiently, since companies have no choice if they want to stay competitive’.
Consequently, digital media has got a greater significance than it was some years ago. Also, according to research digital penetration is growing across the world. In today’s competitive environment organisations are focusing more on relationship marketing rather than old marketing techniques. Thus, establishing dialogues with existing or potential customers are highly desired. In this relation social media channels offer win-win situation for both consumers and organisations, in which it creates a two way communication to facilitate value for money equation for consumers and enhancing desired value proposition for organisations.
Therefore, Strategic digital strategies and implementing them adequately is imperative for all businesses, whether they are big, small or new start ups.
We at creative’s believe in building your brand and make your organisation famous digitally, which helps your sales in long run and translate into you being a successful business.
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